Friday 27 March 2015

Evaluation part 6- How did you attract/address your audience?

I think I have reached my audience as I have considered my character and her costume, the setting, the soundtrack and the editing. I did several bits of research on similar films and what codes and conventions they used. These inspired me to look at similar aspects when I was filming and editing. For example; Ill Manors used shots of the settings, using a high speed with these shots. I though this was good as it showed to the audience where it would be set and when it comes to target audience this attracts them as they can relate to the design of the area. In my sequence, I also showed the setting and so the audience could see where it's set and how they can relate to it. My character is young, attracting the young audience I wanted as people will feel more attracted to films that are about people their age as it's relatable in terms of social behavior and peers. In my audience feedback on the first cut, the common problem was 'the narrative wasn't clear', then I knew that I couldn't attract my audience if I couldn't show them a clear narrative. Therefore, when I re-shooted I had to ensure I added some sort of narrative and so that's what I did. On my second feedback it was said the narrative was clearer which was good but I still had to make it look more clear she was running from the police. So, I added some more shots in to show the police approaching the estate and edited shots to make them more shaky to show the dramatic running. The music I used also fitted well with the dramatic shots, and in my audience feedback a few said they liked my choice of music. To improve I could of used more characters to show the range of people in my film and the different personas, this may have been more attractive for an audience as if I used a girl and a boy, I could of attracted more of a male audience.

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