Evaluation part eight- Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The making of my product has taught me a lot about technologies, organisation, and planning.

I believe I done appropriate research that helped with my decisions when it came to planning, shooting and editing. This research showed me what I needed to consider and without it I probably would've made the wrong decisions as beforehand, I was not entirely confident in my choices.

The use of technology wasn't too difficult but I still feel I have learnt new skills like using Final Cut Pro; it seemed very confusing at first but it didn't take me too long to learn the basics and after a few uses I was able to use more complex effects. Now, I am confident with this technology which will be useful for next time. I believe I used the technology successfully.

There were aspects that were unsuccessful, like my organisation skills. There were times where I though I had plenty of time, but really there wasn't much time and this lead to last minute improvisations. Unfortunately this lead to a title sequence that wasn't as good as it should of been but now I know, in the future, organisation is something I should work on. Despite this, I feel I have improved when it comes to research and planning as I know that they are really important even if it seems they are not.

Evaltuation Part 7

Part 7- what have you learnt about technologies from the process of constructing this product?

For my sequence, I decided on using a DSLR camera. These cameras can capture HD quality shots without using professional equipment. DSLR’s are also easy to use, easily portable and can be complex when it comes to additional equipment e.g. tripods and lenses. I already owned a DSLR which was helpful as I already knew the ins and outs of using it and so shooting wasn’t difficult. I also had the option of using other types of cameras like a GoPro, but I didn’t feel that this was necessary as everything I needed could be captured on DSLR.

Once I done my filming I had to use a digital video editor(Final Cut Pro) to bring my clips together, edit them and stylize them. Final Cut Pro seemed very difficult to use at first but once I’d asked teachers and referred to the internet for tips it became easier. What I liked about Final Cut Pro was its range of effects, there’s so many aspects that can be changed which was really helpful as I knew that if something didn’t look quite right there was a way around this.

I believe I used the technology successfully but of course I could’ve taken more advantage of the full range of editing features. I was able to change the colours of my shots, add text, add effects and transitions up too a high standard. However, if I looked for even more features I could’ve edited it even more to a professional standard.

What I have learnt from the technologies is the importance of using the right equipment without tying to over complicate.  I believe I chose the right equipment for my sequence and I’ve learnt more about what’s appropriate and what can be used in the future. When I first started the production of my sequence, I thought that the standard would be low. However, the process of my sequence has taught me that almost anyone can produce a good quality video with the right tools and research. The only thing is, I could’ve been more experimental with my equipment and footage, now I know I should do this next time.

Evaluation part 6- How did you attract/address your audience?

I think I have reached my audience as I have considered my character and her costume, the setting, the soundtrack and the editing. I did several bits of research on similar films and what codes and conventions they used. These inspired me to look at similar aspects when I was filming and editing. For example; Ill Manors used shots of the settings, using a high speed with these shots. I though this was good as it showed to the audience where it would be set and when it comes to target audience this attracts them as they can relate to the design of the area. In my sequence, I also showed the setting and so the audience could see where it's set and how they can relate to it. My character is young, attracting the young audience I wanted as people will feel more attracted to films that are about people their age as it's relatable in terms of social behavior and peers. In my audience feedback on the first cut, the common problem was 'the narrative wasn't clear', then I knew that I couldn't attract my audience if I couldn't show them a clear narrative. Therefore, when I re-shooted I had to ensure I added some sort of narrative and so that's what I did. On my second feedback it was said the narrative was clearer which was good but I still had to make it look more clear she was running from the police. So, I added some more shots in to show the police approaching the estate and edited shots to make them more shaky to show the dramatic running. The music I used also fitted well with the dramatic shots, and in my audience feedback a few said they liked my choice of music. To improve I could of used more characters to show the range of people in my film and the different personas, this may have been more attractive for an audience as if I used a girl and a boy, I could of attracted more of a male audience.

Evaluation part five - How does your media product represent particular racial groups?

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media evaluation part 4

Evaluation 3 from jasminelecomber

Evaluation part 2